Tiktok is mainly a collection of people from various geographical regions sharing content based on their interests. They also react and interact with content based on their interests. Moreover, finding like-minded people is easier with its preference-based algorithm. Thus, with a credible likes count, anyone can find their audience and boost their business or sales. Get free TikTok likes as the first step to promoting your books. First, promote your TikTok presence, followed by your books. Many top authors have used this strategy to make people look at their books. In this digital era, everything needs marketing. So, be wise to choose TikTok marketing to make your book hot-selling.
Why Authors Believe TikTok
TikTok has the right audience for authors. There is an entire sub-community dedicated to book lovers. They include book reviews, recommendations, and even worshipping fictional characters. This sub-community called BookTok is a standing testimonial for authors to trust TikTok. This is why many authors establish themselves on TikTok and talk about their books wholeheartedly. They believe that they will get the right recognition as there are plenty of interested people over there.
8 TikTok Ideas For Authors
As mentioned earlier, TikTok is a great marketing platform for any business. Needless to say, books also need good marketing for people to recognize them. The taking over of digital media has significantly dominated books and the way people talk about them. On TikTok, you have a large group of people talking about books and recommending ardently. So, as an author, you could harness this spirit to promote your books on TikTok. Here are a few fabulous TikTok ideas for you to promote your book.
Book Cover Reveal
Book cover reveal is a common TikTok idea that you might find on TikTok. People have a thing for book covers, no matter how common they are. Book lovers especially love to see fresh book covers that are enticing and meaningful. So harness this energy and show your book cover in a visually appealing manner.
Book Gist
Of course, you need not tell spoilers. You can narrate the one-line and evoke a mystery around your book. People have to read to find out what you are hiding. Make it that much more compelling and mysterious. Use storytelling techniques and keep the video short. You will succeed in making a solid marketing piece for your book.
Writing Process
Show your writing process. Record pieces or timelapses of your writing process, and even before you release the book, these clips will be helpful in marketing your book. Also, share relatable content based on the writing process. Talk about writer’s block or info dumping. Share what it is like to be a writer. This makes your TikTok content more humane and relatable.
Book Recommendations
Book recommendations are viral on TikTok. Approach influencers and collaborate with them. Endorsements do wonders for your book’s sales. Also, use apt hashtags like #bookrecs or #bookTok to make the algorithm notice your content fast. This also increases the chances of your content ranking high in the TikTok search results.
Informational Content
Do not make your account all about promoting your book. Not every content or video needs to be about how great your book is. Your account needs to reflect your personality as an author, so create content that is informational, too. Share what you do to overcome writer’s block or where you seek inspiration. Talk about your muse and the hardships you faced. Or give out writing tips. Keep your content informational, too.
Visiting a Bookstore
After your book’s launch, it is common to visit bookstores to see your book on the racks. Just seeing your hard work in a tangible form is a great feeling. Include your audience in the journey. Share how you feel seeing your book in bookstores. Share an interesting experience with a fan or funny ones where fans do not recognize you.
Aesthetics of Your Book
Every book on TikTok is known for its aesthetics. So, use copyright-free stock images to create a mood board for your book. You can even use artificial intelligence to craft the mood board. Give a glimpse of your book and show its aesthetics on TikTok. This allows The TikTok audience to look more deeply into your book. This will increase the discoverability of your book. Moreover, it adds depth to your book. Also, with free TikTok fans, you can boost the visibility of your account. So, grab it and start strategically promoting the discoverability of your book.
Description of a Character
Introduce your main character or a significant character to your audience. After a few weeks of your book’s release, the majority of people will know about the famous characters in your book. Now, you can talk more about the character through your TikTok videos. Many books that are viral on TikTok are famous for their characters. TikTok audiences are known for fanatizing book characters.
Wrapping Up
To wrap up, TikTok is the best place to promote your book. The audience on TikTok is interested in listening to books. Also, the way your book will be received is remarkable. Go to the TikTok app and see how authors are rocking the marketing game with various BookTok content. Join them and promote your sales immensely.
