After stepping into the world of Search Engine Optimization, a savvy inbound marketer is well familiar with the vital tool of blogging. It is considered a one-stop solution to solving your struggles of attracting visitors to your website.
So, if you have been a part of the whole concept, then you must know how blogging or free guest posting sites plays a crucial role in SEO. If not, this blog will guide you the best, so stay tuned till the end.
Introduction To Guest Posting:
However, to enhance your boundaries of knowledge, first, let us start by giving a brief description of what guest posting or blogging is all about.
Another word for ‘Guest Posting’ can be ‘Guest Blogging’, so, if you are having any confusion between the two, stop right there only.
In a layman’s language, it is a type or form of writing content that is used for another company’s website. In most cases, guest bloggers write blogs on the same niche related to a particular industry.
The primary purpose of writing on free guest posting websites are listed below :
- To attract a large number of the audience back to their website.
- The next objective can be to boost their domain authority using external links.
- To increase their brand awareness and credibility
- Last but not the least, to have a strong relationship with others peers in the same industry.
It must be noted that the guest blogging or posting is beneficial for both the parties, for guest bloggers, and the website hosting it from all parameters. In other words, this concept is just like two ends of the same rope.
Key benefits associated with guest posting for businesses :
For any small and big business, guest blogging comes with several benefits associated with it. To have a better understanding of the whole concept, have a look at the below-mentioned pointers :
- To establish an authority figure in the marketplace, you can share your expertise on other companies’ websites.
- Build a strong relationship with other top-notch managers and leaders of the industry.
- A good chance to expose your brand or company to a new set of audiences.
- The add-on advantage is that the readers or the audience can get fresh and updated content, so it will indirectly increase the traffic to the website.
The engagement of your audience is like a cherry on a cake and guest blogging is the best way to achieve the highest traffic on the website. The reason behind the same is that the audience will be able to read out new stuff from free guest posting sites every time they visit.
Along with these benefits don’t forget to mention the promotional boost if the guest bloggers will share their write-ups with their network.
What’s better than this for a company website? When good traffic of audience is getting engaged with minimum effort.
Why and How are Guest Posts Important in Seo?
As you are now familiar with the concept of guest blogging, this question must be popping into your mind right now, how do guest posting sites can do wonders for your brand website when it comes to search engine optimization.
Well, we have got this covered for you, and here is the answer to your question :
One of the most challenging exercises for small, medium, and big enterprises is to deliver your messages to the targeted audience or the potential lead. However, there is no denial of the fact that the social media strategies and practices can show fruitful results, however, it will take a good amount of time for a tree to grow i.e to increase the traffic. This is where the guest posting can do the magic.
For a getting a bigger picture, read out the below pointers :
- Welcome you with the new crowd of audience: The best advantage of a guest blog for other blogs is that you get a fair chance to promote your brand too to a new audience.
- Give you an opportunity to pull more site visits: A website without a good amount of traffic is just like an empty book without any stories or a business without profits. Once the guest post is live on another company’s website, then you can get months of traffic on your site too. It must be noted that the number of visitors to your site is directly proportional to the popularity of the guest posting site. Along with it, the quality of your guest post whether it’s useful or not, or how the audience is connecting to your written content also matters.
- Helps you to get free backlinks: You might be having an idea of how backlinks are important in SEO. Guest posts enable you to get backlinks for your website, which is one of the major factors in the ranking of Search Engine Optimization. The reason behind the same is that backlinks are like air for SEO. More and More backlinks mean a longer survival of your site.
With the help of it, your site can rank at the top in search results.
So, the above were some numbers of the benefits that guest posting can do for your site. So, what’s your reason for skipping such a great practice and opportunity of guest blogging on another’s site?
Tips and tricks to outreach :
Guest posting plays an important role for your site too, so you have to be active while outreaching it.
Now, moving ahead with the blog, the team of Blogg Booster will like to make you familiar with some essential tips and tricks which will help you to a great extent :
- The first step is to choose and select around 10 to 50 free guest posting websites for which you would like to write content.
- The next step is to check out whether those selected websites allow guest posts or not. If yes, then don’t forget to give your best shot.
- After bypassing your competition, try to write blogs related to the industry.
- It’s better to look up the sites that are quite bigger than yours but make sure that you did not get ignored or neglected.
- Last but not the least, don’t skip the part about keyword research as it can enable your brand to meet new opportunities.
All this sounds amazing, right? Well, the next thing that you need to learn is how to find the best free guest posting sites. So, let’s move ahead and jump into the most crucial topic of the entire blog.
How to find the best guest post sites?
The first and most important thing for a guest blogger is to know that any free guest posting sites will want to have exceptional well written and quality content for their visitors.
Searching for guest posting sites can be challenging if you will not do it in a systemized manner and as per the needs of the websites.
For instance, if you are writing a guest post about keyword research and posting on another’s website, then you must first know that the audience and the potential lead are focused on the same topic. By figuring it out, you can get a great chance for writing relevant content to attract more and more audiences.
Another point that must be kept in mind is that the companies don’t welcome articles which are more promotional and do not add much value to the readers. That’s why make sure and keep a close eye that your content should be informative.
Don’t forget the fact that at the end, the guest post that will be hosted on another’s company website will promote your brand too. That’s why it’s important to not leave any stone unturned while framing, writing, and posting blogs.
The final step to reaching out to those sites :
As a guest blogger, we hope that now you might be aware of all the pros and cons of the concept. Along with this, you might also be familiar with the importance and number of benefits.
In the above paragraph, we have discussed what type of content that is generally accepted, now it’s time to know how to reach out to them.
- Start searching on Google
- Competitor’s backlink
- Social searches
- Check out the guest blog opportunities on a regular basis.
Once you are done with all the above-mentioned steps and tips, you are just at the peak to reach the greatest heights. After the posting of your write-ups, all you have to do is to wait and let the new audience visit your sites!
We hope this read was helpful to you! Don’t forget to follow Blogg Booster for the more relevant and informative content!