What Makes a Good Financial Advisor Website?

Financial Advisor Website

When creating a financial advisor website, there are several things that should be considered. One of them is having an attractive website layout and design. Another is having a hero video backdrop. In addition to the visual appeal of your website, your site should be SEO optimized and have process controls. Finally, you should make sure it is mobile-responsive.

Mobile-friendly Responsive

If you’re looking to grow your business, you’ll need a mobile-friendly responsive financial advisor website. This is an important first step to generating leads. Using a mobile-friendly site can also improve your search engine optimization. You can create a successful one by following these tips

A great way to measure if your financial advisor site is converting prospects to customers is through website analytics. These tools are free and can give you an idea of how much traffic your site gets.

You may also want to consider a chat box to answer questions in real time. Your customers will appreciate the convenience.

Another good reason to create a responsive financial advisor website is to improve search engine optimization. Google recommends using responsive designs. Having a single URL allows Google’s bots to crawl your site more efficiently.

Most of your prospective clients will use their smartphones to research you, and they will be more likely to convert to customers if you offer them a mobile-friendly experience. Responsiveness is an easy way to gain an edge over competitors who don’t.

To create a mobile-friendly responsive financial advisor website, you’ll need a good content management system (CMS). The top CMS providers include WordPress, Drupal, and Joomla. Each has its own features and benefits, and you’ll want to pick a system that’s best suited for your needs.

If you don’t have a CMS, you can also hire a company that specializes in financial advisors web design. They’ll be able to get your site up and running in no time. Plus, they’ll be able to ensure that your site will look great on desktops, tablets, and smartphones.

While you’re at it, you’ll probably want to add a few more graphics. Images will help your prospective clients relate to what you’re saying, and the best financial advisor websites make use of them.

Optimized for SEO

If you want to improve your search rankings and get your financial advisor website noticed, you need to optimize your pages. In fact, Google has identified page speed as one of the top-ranking signals. Your pages must load quickly if you want to achieve this.

One way to do this is to use the PageSpeed Insights tool from Google. It will measure the speed of your web page and give you suggestions on how to improve it.

Another important aspect is the meta title tag. This is a field in the Google search engine results page. A good meta title should include your main target keyword and at least a few secondary keywords.

To further optimize your pages for Google, you should also make them mobile-friendly. You can do this by using Schema markup. These tags are hidden from view, but allow search engines to recognize the content on your site.

The best SEO for financial advisors is to have a mix of on-page and off-page tactics. A good mixture will increase the amount of organic traffic to your site.

One of the most important aspects of SEO for financial advisors is having a mobile-friendly web design. If your web page takes longer than 3 seconds to load, you risk having a 90% bounce rate.

When you optimize your pages for search engines, you will increase the quantity and quality of your website traffic. Getting your financial advisor website noticed can increase the number of prospects and clients you receive.

Besides optimizing for search engines, you should also build external links to your website. High-quality backlinks will boost the authority of your web page and boost your search engine rankings.

Feature a hero video backdrop

A financial advisor’s website should be more than just a brochure. It should be optimized for conversions. This includes a clean, professional-looking design, a sticky navigation bar, and plenty of colors. Using an animated hero video is a great way to grab the attention of visitors.

The company name and tagline are easy to spot. In the home page, there are multiple portals allowing visitors to find the information they’re looking for. They are also easy to navigate.

A simple but elegant design enables the site to load quickly. There is even a simple site map. At the bottom, there is a contact form. The website also makes use of a sticky navigation bar, a feature that is uncommon for financial advisor websites.

While it isn’t necessarily the most visually pleasing site, the LPL Financial website is a stellar example of a functional financial advisory site. On the homepage, there is an animated hero video background, an interactive graphic element, and a big hero heading text. Also, there are multiple calls to action. These are appropriately positioned and logically placed.

If you’re in the financial biz, you should consider making a hero video background an essential part of your website. Even if your business isn’t a financial advisor, it may still be a good idea to include an animation or a video on your website. You can use a YouTube upload, a Vimeo upload, or embed a background video of your own. However, it is worth mentioning that some of these methods may be limited to mobile users.

Using an animated hero video on your financial advisory website can be a fun and innovative way to increase conversions. However, make sure to keep the size of the video file in mind. Otherwise, it might end up eating up your visitors’ data.

Optimized for process controls

Optimal display size, optimized web pages, and page speed, there are some basic if not mandatory processes for a seasoned advisor to name but one. Having a good understanding of the basics will allow you to focus on a more profitable sphere of influence. Those with the right tools and the right attitude can take your financial plan to the next level. Keeping your staff happy and your clients happy will allow you to reap the benefits of a well-managed plan. This will not only keep you on the right track but will also ensure that you are more productive in the long run.

Hire an outside copywriter

If you’re wondering how to hire an outside copywriter for a financial advisor website, you’ve come to the right place. A professional copywriter can take the pain and guesswork out of writing copy that converts. By analyzing keywords, researching your audience, and writing copy that’s tailored to your business, you’ll be well on your way to building a strong online presence.

The first step is to make sure that you’re hiring the right copywriter. You can choose from a variety of freelance veterans who have experience in advertising and marketing. They’ll have a keen eye for what works and what doesn’t.

Next, you’ll want to test your copy. After all, your potential clients aren’t impressed by your website if it’s riddled with spelling mistakes and mispronounced words. This could cause a high bounce rate. Similarly, you’ll need to ensure that your site is aesthetically pleasing and functional.

Once you’ve tested your copy, you’ll be ready to move on to the next phase. A good copywriter can work as your sounding board and ask tough questions. In addition, they can help strengthen your message and identify the story archetype that best fits your business.

Hiring an outside copywriter can be a time-intensive process. However, it’s one of the best ways to attract your dream clients. With an expert on your side, you can attract the right people and turn them into leads. Your copywriter will help you turn your inbound traffic into sales.

Whether you’re a brand-new business or a high-end boutique, it’s critical to make sure that you’re working with the right copywriter. You need a writer with an understanding of your target market and a clear idea of the services that you offer.

Zac Efron
Author: Zac Efron


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