To achieve a high ranking in search engines, content must be SEO-friendly. Some marketers misunderstand this as a license to stuff it full of keywords; in reality, it aids search engines in discovering, analyzing, and associating your content with the subject you’re attempting to cover.
As you’re about to read, there’s more to making your posts, videos, and other content SEO-friendly than simply scattering keywords here and there.
SEO-friendly content creation guidelines
Create headings and subheadings
Optimizing for search engines is facilitated in several ways by employing headers and subleaders. First, it helps your readers by making your writing easier to skim. Articles that are simple to understand are more likely to be forwarded.
Similar considerations apply to spiders used by search engines. They will recognize your headlines and use them to understand your content better, such as which parts are most important, etc., as they crawl through your site. You can get more keywords into your content by using headers and sub headers; don’t overdo it.
Add links to the previous content
Search engines use backlink counts as a ranking factor. In general, high-quality content attracts a large number of inbound and outbound links.
Remember to add links to your older posts in your newer ones if you want to increase traffic and rankings for them. This aids search engine robots and human readers in finding your best articles.
Furthermore, having links to other credible websites strengthens the credibility of your own. Your page’s ranking in search results will improve in proportion to the quality of the links. As a bonus, citing reliable sources in the main body of your text inspires confidence in your readership.
Make sure your article is the correct length.
Blog posts back in the day typically ran several hundred words. The more content you share, the more eyes will be on it.
That hardly ever occurs nowadays, though. You’ll notice that most posts on the GetResponse blog, like the one you’re reading, are longer than 1500 words and are published less frequently.
This is due to Google’s demonstrated preference for longer pieces of content that are also higher in quality throughout several years. They want to give their users the best answers possible, which usually means posts that provide the most comprehensive solution to the user’s question.
The days of producing 300-word articles are long gone. However, this has nothing to do with dumbing down your material.
View the data collected by Google Analytics to find out which of your posts are the most popular. Find out which articles get the most views and how long readers spend on each. And which ones lead to the most action, say, a subscriber signing up for a newsletter? Then, you can use that data to zero in on the strategy that will be most successful in your market niche.
Pick your keywords carefully
The best way to brainstorm for some marketers is to sit down and start typing simply. They put off search engine optimization until the very end. Some begin by listing keywords they want to use in their writing.
You begin by choosing a set of keywords that best describe your subject. Keywords can be generated in several ways, including brainstorming, using free keyword planning tools like Google’s, investing in more sophisticated SEO software or hiring an SEO firm.
This keyword research tutorial should be your first stop if you haven’t already. Once you start writing, incorporate the keywords into the headlines, main body, meta description, image alt text, and any other places you see fit.
Optimize your images
To make your content engaging and shareable, pictures are a must. Customers are much more likely to purchase from a company whose website has appealing and pertinent images.
Images can be optimized by including relevant keywords in their file names and ALT tags. In addition, you should crop the image to reduce its file size. When prints are too big, they affect the loading time and can even hurt the SEO.
Write the content of good quality
This one seems obvious, but it’s only sometimes followed. Writing content that is both helpful and entertaining is the best way to attract readers and keep their attention. Sites with a proper, original content rank higher in search results. As you can see, quality trumps almost all of the other considerations.
To streamline and enhance the writing process, consider using the following tools once you have a solid plan for how you would like to write and format your content.
It’s a tall order to write SEO-optimized content that readers and search engines will love. You need the discipline to learn what your target audience cares about, the know-how to find the most appropriate keywords, and the writing chops to put together helpful writing pieces. If you want to publish new material frequently, do this at least once weekly. You also join the content writing course in Chandigarh, which will help you.