Whether you are just starting a new construction company or you are looking to increase the level of traffic to your current construction website, there are several things you can do to boost your online presence. Creating a high-quality, professional and visually appealing website is important, but you also want to make sure that it tells your brand’s story.
Clean, professional, and visually appealing design
Construction websites can be complicated, but that doesn’t mean they have to be. These sites can be user-friendly and offer a ton of useful information. The key is making sure the site offers the right information in the right places. For instance, JDG Construction’s website offers an array of features that help prospective clients. This includes a logical design, an engaging homepage, and a consumer-friendly approach.
Some construction companies are able to make a splash with their online presence by creating the most visually impressive website. This might include a video or some other slick visuals. However, you don’t want your site to be too busy or cluttered. By implementing a few simple hints, you’ll be able to turn your site into a trove of interesting information.
It is important to find the best way to show off your company’s strengths and capabilities. Using a well-balanced homepage is the most effective way to do this. Having a clear header is a good start, but you should also incorporate text-balanced sections on your site.
Other key components include a well-presented contact page, social media links, and clear information about where you serve and what you do. Additionally, having a clean, professional-looking logo will draw in prospective clients and help you stand out from the crowd.
Another great way to attract attention is by incorporating a well-shot video. This is a small but important element of the modern construction website designs. Including a video on your site is a great way to entice potential clients, as well as provide them with information about what you do.
Regularly updated content
Having regular and updated content is an important step in attracting new customers. In fact, regularly updated content is viewed as the best indicator of relevancy. Keeping promises is also a good way to establish trust. It’s always a smart idea to check your content for any errors.
The top of the funnel is a well-laid-out website with a clean and logical design. This is a good place to showcase the company’s portfolio. However, a page that provides timely and useful information is even better.
One of the best features of a construction website is navigation. With a simple tool in the upper right-hand corner, visitors can easily find the site’s most important pages. Using categories such as building materials, contractors, and services make it easier to locate the information they need.
A strong header and well-positioned video are two of the many elements that make for an impressive homepage. ADCO’s header is eye-catching and demonstrates effective use of color.
For the construction industry, a good website is a must. While it may be tempting to fill the site with too much information, a well-designed homepage is a vital part of a successful online presence.
Infographics drive targeted traffic
When you want to drive targeted traffic to your construction website, you can use infographics. They can boost your online visibility and help you increase your brand awareness. In addition, they are easy to share, making them a great way to increase your audience.
Infographics are often used to present complex information in a clear, visual format. Often, infographics incorporate statistics and icons. This helps to simplify brain-hurting concepts, while keeping readers engaged.
Unlike text-based content, infographics keep the reader on your site for longer. Traffic from organic sources can also be generated by them.
To create an infographic, you will need to research your audience and what they are interested in. You will then want to design a unique and interesting presentation for your infographic.
Once you have designed an infographic, you can distribute it through social media. Twitter, Facebook, Instagram, and Pinterest are all great places to promote it. Using hashtags to promote your infographic can help you reach thousands of people. It’s also a good idea to send it to marketing lists.
To make sure your infographic is getting the attention it deserves, you will need to optimize it for search engines. This means using commonly supported file types, as well as reducing the file size. If possible, use a sitemap file to help Google understand the graphics.
When creating an infographic, you will need to ensure that it includes a URL and a business logo. It is also important to include a call to action.
Creating a successful infographic can be a time-consuming task. However, if you follow the right guidelines, you can make the process as simple as possible. Start by defining your objectives and then researching the hot topics of the day.
SEO is the best ROI strategy
If you’re a construction company, you want to use SEO as one of your ROI strategies. Search engine optimization is an effective digital marketing strategy that helps bring new customers to your website. However, it takes time to see results. There are several steps to follow to make sure your investment in search engine optimization produces the best ROI.
First, you should know your baseline. This is a starting point where you can compare your monthly investment to your bottom line. You can also track your performance weekly or quarterly. Once you determine your baseline, you can use Google Analytics to monitor your website’s performance.
Another important part of measuring your ROI is to understand your customer’s journey. Multi-channel attribution can help you understand how your SEO strategy is connected to other marketing avenues. In addition, tracking your performance will help you see what you need to improve.
The best way to calculate SEO ROI is by using a conversion path. This will show you the most common channel touch points before a user converts. A higher conversion rate can lead to more traffic and more sales.
Another way to calculate SEO ROI is to use PPC campaigns. Pay-per-click advertising can produce fast results. But it’s important to remember that these paid ads require a constant stream of income to generate.
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