After the COVID-19 pandemic, virtual events have become increasingly popular and a fantastic opportunity to engage the public and develop connections. Virtual events are crucial for accelerating business growth because they concentrate on various marketing strategies like branding, product releases, lead generation, and qualification.
Online events are not only more affordable than in-person events, but they also have other significant benefits for businesses. A virtual event gives businesses the ability to monitor and analyze every step made by each participant within the setting, producing highly qualified sales leads, in contrast to real events, where frequently the lead data consists of scanning a badge or obtaining a business card.
Are you going to host a virtual event? If yes, you are in the right place. In this session, you will find the best tips and strategies that can help you to attract audiences and generate leads.
Best Tips To Generate The Leads
Develop An Attractive And User-Friendly Landing Page
An attractive and user-friendly landing page is essential to capture quality leads for your event. They can help you to convert visitors into leads. Most event organizers and marketers create landing pages in order to get their visitors to register for events or pre-purchase tickets in advance. On your landing page, you can include all the data and information related to your virtual event, including:
- Time, date, and location
- The main purpose and value proposition
- Speakers, presenters, sponsors
- News bulletin curated specifically for the event
- Social proof – quotes, video testimonials from previous attendees
- Past event recordings/snippets to entice attendees
- Pricing transparency
- Live chat support
The best landing pages also include a strong CTA. A call to action encourages the guests to take action. By using CTA on your landing page, you can convert a visitor into an attendee.
Partner With Influencers
Influencers are those who have the skills and abilities to influence people. They have thousands, maybe even millions, of internet followers. Every sector has its own influential people. Furthermore, influencers fit well into your lead generation program because your audience has a high level of trust for influencers in your sector.
When an influencer promotes an event, they attract leads. People who trust them are more likely to believe both your brand and your proposal. Influencers that specialize in a narrower field and have fewer followers may have a more qualified audience because of their closer relationship. Influencer marketing can frequently assist you in expanding the audience and establishing the credibility of your online virtual event. Here are some strategies for utilizing influencers to promote successful lead generation:
- Request collaboration on a subject related to your event
- Sponsor a video and include a link to your website
- Bring them to your online event
- Request to promote your event
Hire A Famous And Experienced Speaker
Your event can become memorable with the proper speaker. They can help you to turn it from merely average to interesting. Your online event will attract a large number of potential leads if you choose relevant industry leaders who are in line with your event’s and your business’s aims. This will also help you build long-lasting relationships with industry leaders. Look for presenters and speakers who will contribute to your virtual event by generating leads. You’ll boost their likelihood of agreeing to take part, especially since they can join from the convenience of their own home or workplace. You can bring your audience and presenters together by using a virtual conferencing platform.
Encourage Signups With Website Promotions
Finding the ideal strategy to engage your target audience and motivate them to become leads makes lead generation difficult. Making email lists to utilize in marketing automation is one way that digital marketers accomplish this. Pop-ups, sidebars, and CTAs are examples of traditional email marketing strategies that often have a low opt-in rate since they don’t provide a compelling reason for potential customers to provide their contact information.
Offering a discount coupon or exclusive content in exchange for an email address is a great approach to expanding your email list for lead generation campaigns. This will assist you in finding qualified leads
Engage With Participants
In order to generate leads and improve revenue, you need to improve audience engagement. You can use virtual event software in order to boost audience engagement and generate leads. There are different virtual event platforms that include various interactive tools such as live polls, surveys, live chat, networking options, and more. By improving audience engagement, you can encourage them to post about your event. Indirectly, It will help you to promote your event and gain more leads.
Use The Materials Of Your Offline Event
You will be happy to know that your offline event materials can now serve a new purpose. These materials are still useful even if you’ve switched to a digital marketing strategy for your online event. Recycling the material from your previous offline event can help you to strengthen your content marketing strategy and offer an opportunity to generate leads. You can generate leads by:
- Repurposing your videos
- Posting recordings of previous keynotes to your social media
- Converting your brochures to PDFs
- Recycling the presentation into on-demand webinars
In order to drive traffic to your virtual event and generate leads, you can consider these tips and strategies. But offering an outstanding experience to your audience is also essential in order to host a successful virtual event. You can use a virtual meeting platform in order to attract more attendees and increase audience engagement.