According to data, companies incorporating link-building into their content marketing strategy see a 45% greater success rate. Therefore, you must create a link-building strategy to give your website a chance to rank well and attract worthwhile clicks.
These days, people no longer engage in outreach and now concentrate mostly on organic link-building. That has allowed us to produce twice as much content of the same quality while still creating links that will always work.
Despite this, there are still a variety of link-building techniques that we’ll discuss in this blog. Read on to learn the best practices:
Utilize Social Media
Engaging regularly with journalists and bloggers in your niche on social media is a more indirect technique to generate inbound connections.
Your audience will grow due to developing and maintaining an online presence for your business. This will also increase page views and, in time, may result in new links.
Here are some pointers for link-building through social media:
Think of a scenario where a reporter searches for a hashtag on Twitter, and you use that same hashtag to tweet about a recent study you published. The tweet might lead to coverage for you. In that case, hashtags should be utilized strategically.
Track hashtags like #journorequest or #prrequest for linking possibilities relevant to your company. Journalists even use Twitter to request data.
Actively participate in industry forums: One more tactic to increase brand recognition is to leave comments on other bloggers’ blog pieces.
These tactics assist you in developing relationships with other bloggers who may contact you for coverage while demonstrating your engagement in industry discussions.
Put Broken Link Building to Use
Broken link building, or BLB, is a technique for securing links on resource pages by identifying broken links that are already present and offering your content as a replacement.
Since most of the work is done for you once you’ve finished creating your content, obtaining links is a really simple approach.
In order to obtain links that demonstrate your authority and serve as a replacement for that broken link, you should write a guide that addresses a subject pertinent to your website. For instance, as a content marketing company, you could help other content producers who want to bolster their articles with useful information by compiling a list of free data sources.
You can apply search modifiers to your terms. Along with relevant keywords, you may get your search for potential customers off to a good start.
This email works because it gets straight to the point.
Check the Links Your Competition Use
By researching your competitors and examining their links, also known as backlinks, you can learn which link-building tactics are effective for your content.
Also, you will gain insight into the kinds of content that are most popular with and linked to by your audience, which will help you write with SEO in mind.
You can accomplish this in a few different ways. With a tool like Ahrefs, you can:
- Find out what kind of content drives the most traffic and which keywords your competitors focus on, and look at their top pages.
- Not only does this keep prospects from bouncing off your email, but it also makes customization easier for you.
- Look at your competitors’ links to learn which pages get the most and who links to them the most.
By doing this, you’ll better grasp the markets and websites to target, and the kind of content to provide that will attract links. Following that, you can engage in outreach by focusing on the marketplaces and websites that most link to your rivals. You can contact any SEO Agency in Preston if you can’t seem to do it by yourself.
Increase Website Visibility
Building a personal brand and increasing your visibility is necessary to boost the number of links pointing to your website.
Spending effort on off-page SEO, which entails optimization tactics not directly addressed to your website, such as updating broken links and adding local citations, is one approach to do that.
Some of these tactics consist of the following:
- Ensuring accurate and consistent third-party citations: Verify that details such as your name, address, and phone number are correct.
- Take control of your listing on well-known user-generated content websites: Contact the website to declare your company and give them the necessary details.
- Enhancing how people view your brand: Invest in influencer marketing, social media marketing, digital PR, and review management.
In addition to that, you would need a stunning website as well to attract the audience. Therefore, you should find good reliable web design services.
Check out the Link Reclamation
Recovering lost or unlinked organic mentions of your website is known as link reclamation.
Even while larger brands that receive a lot of press coverage are the ones who benefit from this technique the most, smaller websites can still benefit from it.
There are two methods for recovering links:
- Restoring a broken link, you can get in touch to reclaim that coverage if a website used to link to yours but then removed the link.
- Organic mentions that need to be corrected: Send them an email and request appropriate credit to an appropriate page if a website mentions your brand name but does not link to it.
Try Guest Blogging
Guest blogging is another excellent approach to acquiring mid- to leading links back to your website. It’s definitely the one you’ve heard about the most and has probably even tried it yourself.
Although guest posting is discouraged by Google, you can avoid it. The new guest posting model is all about purpose.
Look for websites offering external content without soliciting guest posting possibilities, and use your blogging strategy to educate.
You can identify the popular websites in that category that are relevant to the issue and are likely to accept excellent content.
Contacting a website that doesn’t request proposals directly can be challenging. It’s crucial to emphasize why their readers should be interested in your material in these outreach emails.
Put Up Content on Forums
Forums are an amazing way to connect with people online and discover answers to your issues. They can also be an effective link-building tactic because they offer a practical approach to enhance traffic to your blog article, which raises the likelihood that others will link to you.
It’s necessary to do more than just link to your article and hope for the best when publishing your information on forums. After all, you must adhere to the norms and customs typically observed in forums.
While promoting your forum post, you should:
- Respond to comments to contribute to the conversation.
- Provide advice and tips.
- Adhere to the forum’s rules.
- Link to your article to provide further resources.
Have you ever seen a small company’s survey go viral and wondered how it achieved it? As surveys take time and can produce irrelevant data, they can take time to get right. Yet when they do, it may be extremely profitable.
Survey content is effective for several reasons:
- You get to present entirely original and organic data.
- You may ensure that your inquiries relate specifically to what your company offers.
- Your data can be separated by demographics for more specialized results.
Before you begin, it is important to consider your brand’s authority, your goals, and your time limits in order to be successful in this area of content marketing and SEO.
But adapting can be challenging in a sector that is always evolving. However, collaborating with a group of industry experts is the best method to produce content that results in scalable link acquisition.